Mindshift:  Serving Not Selling with Charlotte Smith

Mindshift: Serving Not Selling with Charlotte Smith

Author: Scott Shepherd, Host and Flower Educator October 15, 2024 Duration: 1:03:16

I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.  

The great thing about this kind of coaching is that it's good for any kind of business. So this episode isn't just for farmers, it's also for florists, educators, or anyone that's an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 300

The Flower Podcast
Podcast Episodes
Starting a Wedding Business with Alison Ellis [not-audio_url] [/not-audio_url]

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Many flower farmers are expanding into the wedding industry as well as florist that may not have been offering wedding design. I invited Alison Ellis to return to the podcast. Alison is the founder of realflowerbusiness.…
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Duration: 1:13:27
We're starting our season with Megan Hurley as our very first guest of 2023. Being an entrepreneur may be challenging, particularly when we launch our company out of a deep-seated passion for a particular field, such as…
Enduring Loss with Holly Chapple [not-audio_url] [/not-audio_url]

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This is the time of year we're all surrounded by people, decorating, shopping for presents, attending parties, and of course, spending time with family. This time of year may be quite tough for some people for a variety…
Making the Most of Your Flower Journey [not-audio_url] [/not-audio_url]

Duration: 1:09:24
It's always fun to host florists here on our podcast and I'm really happy to have Alex Vaughan and Quinn Kiesow of FLWR located in Nashville, TN. They both bring years of experience to their shop where Alex is creative d…
Mum's the Word with Harmony Harvest Farm [not-audio_url] [/not-audio_url]

Duration: 1:09:27
Who doesn't love an awesome comeback! Although we may not think of a comeback in flowers, I am looking at the mum as the next big flower trend. In years past the chrysanthemum was the staple corsage for homecoming on the…
Urban Flower Farming with Urban Buds: City Grown Flowers [not-audio_url] [/not-audio_url]

Duration: 1:11:05
I'm overjoyed that urban flower farming is becoming more popular. This week, we're talking with Mimo Davis and Miranda Duschack of Urban Buds City Grown Flowers in St. Louis about how they started on this amazing histori…
Collectives and Cooperatives with Justine McFarland and Jill Shea [not-audio_url] [/not-audio_url]

Duration: 1:28:50
Today we talking about cooperatives and collectives with two guests that represent a growing segment in our flower farming communities. We're excited to have Jill Shea of the Connecticut Flower Collective and Justine McF…
2019 Laura Dowling: Floral Diplomacy at the White House [not-audio_url] [/not-audio_url]

Duration: 1:16:28
Hi Flower Friends!! This week we're diving into The Flower Podcast archive to share one of our episodes from the past! Our episode with Laura Dowling was one our listeners favorites. Laura was the Chief floral designer a…
Knowing Your Market, with Dave Dowling [not-audio_url] [/not-audio_url]

Duration: 1:07:49
Dave Dowling returns to our podcast this week. Dave has over 20 years of experience flower farming and now works for BaLL Colorlink as an advisor to cut flower growers across North America for small to medium sized farms…