Mindshift:  Serving Not Selling with Charlotte Smith

Mindshift: Serving Not Selling with Charlotte Smith

Author: Scott Shepherd, Host and Flower Educator October 15, 2024 Duration: 1:03:16

I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.  

The great thing about this kind of coaching is that it's good for any kind of business. So this episode isn't just for farmers, it's also for florists, educators, or anyone that's an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 300

The Flower Podcast
Podcast Episodes
The World of Pumpkins with Eddie Gordon of Gordon Skagit Farms [not-audio_url] [/not-audio_url]

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Our guest this week is Eddie Gordon, third generation farmer at Gordon Skagit Farm known for their amazing collection of heirloom pumpkins that they grow. It was great to hear about how Gordon's evolved into a destinatio…
Sunflower Steve and His Rogue Sunflower [not-audio_url] [/not-audio_url]

Duration: 1:11:31
This week's guest is Steve Kaufer also know as Sunflower Steve. It was great to learn more about Steve's flower journey, his cut flower farm, and the discovery of the new sunflower he's developing. Steve shares about the…
Studio Mondine's Amanda Luu: Having a Conversation with Nature [not-audio_url] [/not-audio_url]

Duration: 1:09:40
This week's guest is Amanda Luu, owner of Studio Mondine. Studio Mondine is a San Francisco based floral design studio which seeks to balance the simplicity of Japanese ikebana with the abundance of western style flower…
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Duration: 30:56
In this week's episode of The Flower Podcast, Scott shares many of the Superpowers of Flower Farmers. There are countless benefits for utilizing local flower farmers for florists and wedding professionals. Benefits Scott…
Asking for the Sale: Christi Lopez AIFD EMC [not-audio_url] [/not-audio_url]

Duration: 58:12
Creative entrepreneurs often have challenges balancing their creativity with the demands of day to day business activities. Our guest this week has more than 30 years experience designing, managing and marketing her own…
Growing A Luxury Brand with Jacin Fitzgerald [not-audio_url] [/not-audio_url]

Duration: 58:59
Jacin Fitzgerald Events began in 2009 and has grown to be included on the list of the "World's Top Planners" year after year. Jacin truly has a passion for planning and designing extraordinary events and celebrations aro…
Knowing Your Why with Brenna Quan AIFD [not-audio_url] [/not-audio_url]

Duration: 59:08
Brenna Quan is a designer who loves the creative aspect of floristry. Her artistic expression developed in her youth, studying dance and theatre, which eventually landed her on stages across the United States and Canada…
Deisgn with Your Heart with Ace Berry and Patience Pickner [not-audio_url] [/not-audio_url]

Duration: 1:13:05
Our guests this week are Ace Berry AIFD PFCI and Patience Pickner AIFD PFCI, both are florists in different part of our country and have teamed up to offer a learning experience called Inspired Design. The episode is pac…