Mindshift:  Serving Not Selling with Charlotte Smith

Mindshift: Serving Not Selling with Charlotte Smith

Author: Scott Shepherd, Host and Flower Educator October 15, 2024 Duration: 1:03:16

I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.  

The great thing about this kind of coaching is that it's good for any kind of business. So this episode isn't just for farmers, it's also for florists, educators, or anyone that's an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 300

The Flower Podcast
Podcast Episodes
Becoming a Floral Entrepreneur With John Mark Sharpe [not-audio_url] [/not-audio_url]

Duration: 1:05:07
Today's guest is John Mark Sharpe and his business John Mark Enterprises is located in Germantown, Tennessee outside of Memphis. In 2009, with Gran's encouragement, John Mark took the leap and started John Mark Enterpris…
2022 Charlotte Smith: Having a Profital Mindset [not-audio_url] [/not-audio_url]

Duration: 1:00:03
This week we're replaying one of our past episodes with our guest Charlotte Smith. She teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. Going again…
Growing Flowers in Arizona with Shanti Rade of Whipstone Farm [not-audio_url] [/not-audio_url]

Duration: 1:13:31
This week, my guest's story began with a high school internship that led her down a surprising path into farming vegetables and a personal interest in the beauty of flowers and the joy of sharing them with others. Somewh…
Growing Roses for Your Local Florists: Lauren Uhlig of Florxeight [not-audio_url] [/not-audio_url]

Duration: 1:10:43
Meet our guest of the week, Lauren Uhlig of FlorxEight! Join us as we dive into her incredible journey as a full-time architect turned passionate rose enthusiast. Since planting her first roses in 2017, her urban Marylan…
Growing Pansies and more with Brenna Estrada of Three Brothers Blooms [not-audio_url] [/not-audio_url]

Duration: 1:04:22
Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Wa…
2021: Amy Marella of The Hidden Garden [not-audio_url] [/not-audio_url]

Duration: 1:07:18
This week's guest started her floral studio as a little flower shop with the sole inspiration to make people happy via beautiful flower arrangements. With minimal flower experience, a passion for flowers and determinatio…
Micro Flower Farming with Galena Berkompas [not-audio_url] [/not-audio_url]

Duration: 1:05:43
This week's episode is with Galena Berkompas and the name of her business says it all, Micro Flower Farm. Just a few years ago she began with the goal of trying to fill her property in Vancouver Washington, with all the…