Mindshift:  Serving Not Selling with Charlotte Smith

Mindshift: Serving Not Selling with Charlotte Smith

Author: Scott Shepherd, Host and Flower Educator October 15, 2024 Duration: 1:03:16

I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.  

The great thing about this kind of coaching is that it's good for any kind of business. So this episode isn't just for farmers, it's also for florists, educators, or anyone that's an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 300

The Flower Podcast
Podcast Episodes
Dahlia Growing in the South: Erica Penn Fleur Paws Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:21:51
This week my guest is Erica Penn located in Portland TN. She's been growing flowers for several years, but recently relocated from the Philadelphia area to my back yard and it's been a pleasure to get to know her and her…
Reaching Your Flower's Potential with Dennis Wheeler of Chrysal [not-audio_url] [/not-audio_url]

Duration: 1:16:47
In this episode, we dive into the world of flower care, exploring products to ensure the well-being of blooms before they reach our valued clients. My guest has an impressive career spanning nearly forty years in the hor…
Growing Phalaenopsis: Toine Overgaag with Westerlay Orchids [not-audio_url] [/not-audio_url]

Duration: 56:45
My guest this week is a 2nd generation grower carrying on the family tradition of embracing innovation and sustainable growing practices to ensure the highest quality Phalaenopsis orchids are produced. Now growing and se…
2022 Felicia Alvarez: Growing Garden Roses [not-audio_url] [/not-audio_url]

Duration: 1:00:58
This week we're replaying our episode with our guest Felicia Alvarez of Menagerie Farm and Flower. She shares her love of fragrant garden roses through her sustainable farming practices, her specialty farm nursery, and h…
Get Back Up! with Sandra Sigman of Les Fleurs [not-audio_url] [/not-audio_url]

Duration: 1:09:54
My guest is Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She has recently launched her first book, French Blooms which is a beautiful book displaying the design principles she learned fr…