A simple content plan to cover SEO, social media and your newsletter

A simple content plan to cover SEO, social media and your newsletter

Author: Rachel Spencer January 13, 2026 Duration: 19:12

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?

Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.

If so this podcast is for you.

It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.

Key topics and timings:

0.21 - What to expect from this episode.

0.50 - How my pet business planner can help.

2.30 - What we know about pet owner behaviour when it comes to searching online.

7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.

8.20 - Examples of what kind of user experience you can create.

10.20 - How creating content for your website and Google will help the AI models learn about you.

11.48 - Start with one core piece for the week or month and host on your website.

12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.

13.15 - Remember your blog content will show up on AI searches too.

14.00 - Case study, Louise Humphrey.

15.07 - How blogs you wrote years ago will serve you, and creating content themes.

16.34 - How my Pet Business content planner can support you.

Links mentioned in this episode:

Buy my pet business planner: https://rachelspencer.co.uk/shop/

Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/

Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/

Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/

Further listening:

How to create website content to make your pet business stand out with Roz Healey

How to create a pet business social media content calendar

How to start a pet blog or pet business blog

How to start a pet business newsletter

How to create a bingeable bank of content

Should you buy my pet business planner


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
How to create a pet business Social Media Calendar [not-audio_url] [/not-audio_url]

Duration: 21:10
As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. One of the best ways to ensure you’re consistent and can make the sales you hop…
In the spotlight with Fiona Pedley The Canine VA [not-audio_url] [/not-audio_url]

Duration: 59:50
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making…
Behind the scenes of the first year running Sunnyside Cottage [not-audio_url] [/not-audio_url]

Duration: 33:00
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and…
Do qualifications matter as a pet professional? [not-audio_url] [/not-audio_url]

Duration: 32:27
Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the i…
In the spotlight with Helen King from Scotty's Cartoons [not-audio_url] [/not-audio_url]

Duration: 50:19
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life.She works with all kinds of clients, including holiday cottage owners, product makers,…
20 takeaways from the PIF Business of Pets event 2024 [not-audio_url] [/not-audio_url]

Duration: 34:23
In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics including the importance of having a mentor, the value of a strong su…
Choosing the right pet business membership [not-audio_url] [/not-audio_url]

Duration: 21:52
Would you like support in growing your pet business and to feel part of a community by joining a membership?It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to fi…