A simple content plan to cover SEO, social media and your newsletter

A simple content plan to cover SEO, social media and your newsletter

Author: Rachel Spencer January 13, 2026 Duration: 19:12

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?

Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.

If so this podcast is for you.

It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.

Key topics and timings:

0.21 - What to expect from this episode.

0.50 - How my pet business planner can help.

2.30 - What we know about pet owner behaviour when it comes to searching online.

7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.

8.20 - Examples of what kind of user experience you can create.

10.20 - How creating content for your website and Google will help the AI models learn about you.

11.48 - Start with one core piece for the week or month and host on your website.

12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.

13.15 - Remember your blog content will show up on AI searches too.

14.00 - Case study, Louise Humphrey.

15.07 - How blogs you wrote years ago will serve you, and creating content themes.

16.34 - How my Pet Business content planner can support you.

Links mentioned in this episode:

Buy my pet business planner: https://rachelspencer.co.uk/shop/

Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/

Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/

Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/

Further listening:

How to create website content to make your pet business stand out with Roz Healey

How to create a pet business social media content calendar

How to start a pet blog or pet business blog

How to start a pet business newsletter

How to create a bingeable bank of content

Should you buy my pet business planner


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Ways to work with me to get your pet business noticed in 2024 [not-audio_url] [/not-audio_url]

Duration: 22:03
Is raising your profile and feeling more confident when it comes to being visible one of your goals for 2024?If so, it would be great to chat about working together!As a journalist, pet blogger, and visibility coach spec…
Reflecting on 2023, business buddies and looking forward to 2024 [not-audio_url] [/not-audio_url]

Duration: 29:39
How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget?This week’s podcast is about reflecting on the last 12 months because there will be high points and inside of the challenges ther…
What's your pet business culture and why it matters? [not-audio_url] [/not-audio_url]

Duration: 34:24
Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.Your culture is comprised of the…
How to get your Pet Business Content Cracked [not-audio_url] [/not-audio_url]

Duration: 17:32
Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys,…
The power of taking a pause in your pet business [not-audio_url] [/not-audio_url]

Duration: 29:29
When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attention.This week's podcast looks into the significance of occasionally hi…
Navigating the rollercoaster of running your own pet business [not-audio_url] [/not-audio_url]

Duration: 43:37
When you started your small business, did you think there would be a smooth path to growth, an upwards trajectory?This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we…