A simple content plan to cover SEO, social media and your newsletter

A simple content plan to cover SEO, social media and your newsletter

Author: Rachel Spencer January 13, 2026 Duration: 19:12

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?

Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.

If so this podcast is for you.

It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.

Key topics and timings:

0.21 - What to expect from this episode.

0.50 - How my pet business planner can help.

2.30 - What we know about pet owner behaviour when it comes to searching online.

7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.

8.20 - Examples of what kind of user experience you can create.

10.20 - How creating content for your website and Google will help the AI models learn about you.

11.48 - Start with one core piece for the week or month and host on your website.

12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.

13.15 - Remember your blog content will show up on AI searches too.

14.00 - Case study, Louise Humphrey.

15.07 - How blogs you wrote years ago will serve you, and creating content themes.

16.34 - How my Pet Business content planner can support you.

Links mentioned in this episode:

Buy my pet business planner: https://rachelspencer.co.uk/shop/

Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/

Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/

Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/

Further listening:

How to create website content to make your pet business stand out with Roz Healey

How to create a pet business social media content calendar

How to start a pet blog or pet business blog

How to start a pet business newsletter

How to create a bingeable bank of content

Should you buy my pet business planner


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Building a new business without social media with Gill Gallagher [not-audio_url] [/not-audio_url]

Duration: 35:09
Have you ever wondered what you’d do if you were kicked off Facebook and couldn’t use Instagram or WhatsApp anymore? Or what it would be like to move your pet business to a completely new area where nobody knows you? Tha…
Building resilience as a pet professional with Andy Hale [not-audio_url] [/not-audio_url]

Duration: 1:02:15
Do you feel resilient as a pet professional? Are you able to recover from setbacks and keep moving forward?It can be tough managing your energy and navigating challenges while meeting the demands of caring for animals an…
Take a moment to look back and see how far you've come [not-audio_url] [/not-audio_url]

Duration: 33:12
Do you ever take a moment to stop, look back and see how far you've come in your pet business?We can be so busy trying to figure out the many things we need to do as business owners, and spinning so many plates, we forge…
In the spotlight with Rachel Down from Boil and Broth [not-audio_url] [/not-audio_url]

Duration: 1:01:18
Rachel Down is the founder of Boil and Broth and The British Broth Company, and she began making bone broth after experiencing her own health challenges.Rachel suffered from chronic health problems and discovered that bo…
How to choose the right pet business coach - 3 styles to consider [not-audio_url] [/not-audio_url]

Duration: 16:31
Are you looking for a coach to support you in growing your pet business?Working for yourself can be hard, and having a coach means that you have someone in your corner to support and guide you.Like dog training, the coac…
What do you want your pet business to be known for? [not-audio_url] [/not-audio_url]

Duration: 36:57
What do you want to be known for in your pet business?And what would you like people to say about you when someone asks about your business or what you offer?That’s the topic of this week’s podcast, as it’s a common them…