Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
Unstructured Data Is Dark Data [not-audio_url] [/not-audio_url]

Duration: 41:26
This episode is all about Unstructured Data but alone the way you will be introduced to the concept of 1st 2nd and 3rd order metadata, edge computing, and knowledge graphs. And yes "Dark Data" is a thing! "the informatio…
What Is Modern GIS? [not-audio_url] [/not-audio_url]

Duration: 48:00
Modern GIS is the process, systems, and technology used to derive insights from geospatial data. Modern GIS uses open, interoperable, and standards-based technology. It can be run locally or in the cloud and can scale to…
FOSS4G [not-audio_url] [/not-audio_url]

Duration: 26:10
FOSS4G is the acronym for Free and Open Source Software for Geospatial. It is the annual recurring global event hosted by OSGeo, the non-profit organization that supports and promotes the collaborative development of fre…
Building a web based mapping tool into a business [not-audio_url] [/not-audio_url]

Duration: 49:35
Tom MacWright is building a web-based mapping tool into a business and you are probably thinking, wait, don't we have those already? So why is he building a new one? and why take the risk of trying to build it as a busin…
Digital twins - not just a buzzword [not-audio_url] [/not-audio_url]

Duration: 40:59
Digital twins are enabled by cloud infrastructure but are they being driven by data density or the need for more information? What is real-time data and why it's not a real-time problem? We even manage to weave a robotic…
Build Your Own SaaS [not-audio_url] [/not-audio_url]

Duration: 44:58
Wouldn't it be great to be able to turn your Python scripts into business? this episode is about a platform that can help you do that. Jakub Dziwisz -Founder & CEO @ Orbify, http://orbify.com Consider supporting this pod…
Getting Your Dream Job in Earth Observation [not-audio_url] [/not-audio_url]

Duration: 53:12
This is Eric Jensen's story about how he moved from academia to the private sector. This story involves informational interviews, social media, networking, a personal website, professional podcasts, and a fancy CV templa…
Fake Satellite Imagery [not-audio_url] [/not-audio_url]

Duration: 40:34
Well if the title does not grab your attention then this episode is not for you! This episode is all about using AI to generate satellite imagery using generative adversarial networks ( GANs ). That might sound scary if…
Cloud Native Geospatial [not-audio_url] [/not-audio_url]

Duration: 40:59
What is cloud-native geospatial? what are the components of a cloud-native environment? where are we now and what does this mean for the future of our industry. Chris Holmes https://twitter.com/opencholmes https://cholme…

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