Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
Hex Tiles [not-audio_url] [/not-audio_url]

Duration: 43:06
The problem of unification: Spatial data comes in many different sizes, shapes, and formats making it a difficult and time-consuming process to join data for visualization, exploration, and analysis. Enter the Hex Tile s…
The Business of Web Maps [not-audio_url] [/not-audio_url]

Duration: 52:32
This is a story about a hobby project called Scribble Maps that grew into business… but it's also a story about the opportunities and challenges of creating geospatial tools for non-geospatial professionals. Jonathan Wag…
Finding Water Leaks From Space [not-audio_url] [/not-audio_url]

Duration: 39:50
This is a story about finding water on Mars and adapting the technology to look for leaking pipes underground here on earth ... but in this story, we don't just solve the problem, we build a business around it! Lauren Gu…
How To Keep Your Satellite Pointing At Earth [not-audio_url] [/not-audio_url]

Duration: 39:55
It turns out that satellites are not as passive as you might think, and in the case of earth observation satellites it's not easy to keep them pointing at earth! But if you have a map of the stars, a sun tracker, and are…
Bathymetric Lidar and Blue Carbon [not-audio_url] [/not-audio_url]

Duration: 44:16
This is a story about bathymetric Lidar... and how geo-tagged sharks led to the discovery of a huge nature-based carbon sink in the Bahamas. More on this case study here: https://r-evolution.com/r-initiatives/oceans The…
The Open Geospatial Consortium [not-audio_url] [/not-audio_url]

Duration: 44:56
The Open Geospatial Consortium (OGC) is an international consortium of more than 500 businesses, government agencies, research organizations, and universities ... but why should you care? Maybe because this community is…
Monetizing An Open-Source Geospatial Project [not-audio_url] [/not-audio_url]

Duration: 59:04
WhiteBox Contains over 500 geospatial analysis tools. Many of these tools have novel functionality that you won’t find in other software and it's FREE to use! But is it possible to monetize an open-source geospatial proj…
Whitebox Tools Is The Backend To Many Frontends [not-audio_url] [/not-audio_url]

Duration: 50:35
WhiteBox Contains over 500 geospatial analysis tools. Many of these tools have novel functionality that you won’t find in other software and it's FREE to use! https://www.whiteboxgeo.com/ Sponsored By Lightbox https://ww…
QGIS Offline And In The Field [not-audio_url] [/not-audio_url]

Duration: 35:52
Mergin Maps lets you create QGIS projects that can be used to collect and edit data in the field. You see updates in near real-time, even from the field. Works offline. Edits are merged automatically. View and edit geoda…
Sentinel Hub [not-audio_url] [/not-audio_url]

Duration: 51:06
Sentinel Hub makes satellite data easily accessible for you to be browsed or analyzed within your own environment. Imagine something between The Microsoft Planetry Computer and Google Earth Engine and you are probably th…