Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
All Of The Places In The World [not-audio_url] [/not-audio_url]

Duration: 42:29
This week we are going to learn how Foursquare is trying to identify and map all of the places in the world! Foursquare uses a mixture of crowd source and data conflation to maintain a database of 205 million places ...…
Planet Scale Tiled Maps Without A Server [not-audio_url] [/not-audio_url]

Duration: 37:59
Protomaps is a serverless system for planet-scale maps, it's an umbrella project consisting of a few different components one of which is PMtiles. PMtiles is “Cloud Optimise Geotiff” for web mapping, what this means is t…
Storytelling With  Point Clouds [not-audio_url] [/not-audio_url]

Duration: 39:42
Storytelling with point clouds This is not your typical point clouds episode! Today we are talking about how to use point clouds to tell a story. During this episode, you will hear Benjamin Muller talk about using a poin…
Geospatial Archaeology [not-audio_url] [/not-audio_url]

Duration: 45:54
You are about to meet Peter Spencer, a Freelance Archaeologist, Surveyor, and Geomatics Specialist You are also about to learn how geospatial tech and techniques are being applied in the field of archaeology at an object…
Navigating the World of Geospatial Standards [not-audio_url] [/not-audio_url]

Duration: 46:51
Warning! this podcast episode is not as boring as it sounds! While geospatial standards are boring on purpose ... this episode is not .- If you woke up this morning wanting to listen to a boring podcast episode about geo…
Making Money With Geospatial Content [not-audio_url] [/not-audio_url]

Duration: 38:50
It sounds like a clickbait title, right? And to be fair I am trying to capture your attention but this is not clickbait in the sense that the title makes a promise that the episode lives up to! This is not a “get-rich-qu…
Distributing Geospatial Data [not-audio_url] [/not-audio_url]

Duration: 51:11
Distributing Geospatial Data - Every wondered why you might what to do this? Or maybe you understand the why but are unsure about the how? Perhaps you have heard people talk about partitioning data or sharding data, you…
Geospatial Support for the UN World Food Programme [not-audio_url] [/not-audio_url]

Duration: 41:39
So you might be wondering why the United Nations World Food Programme needs a geospatial support unit. Let me give you a brief overview, Basically, they curate and maintain global datasets that they use to model the risk…
Aerial Imagery: The State Of The Art [not-audio_url] [/not-audio_url]

Duration: 52:07
Personally, I don't feel like aerial imagery gets the attention it deserves! So I invited Michael Bewley - Senior Director of AI Systems at Nearmap back on the podcast to help bring us up to speed on the state of the art…
The technology stack and the cultural stack [not-audio_url] [/not-audio_url]

Duration: 50:57
This episode covers a wide range of topics from the role of geospatial in systems thinking - representing natural systems in location systems and how we can apply the technology behind virtual worlds to the real world. D…