Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
ChronoCards - Building a Business on ArcGIS Pro [not-audio_url] [/not-audio_url]

Duration: 43:26
My guest on the show today is Mike. Today Mike is the founder of a software startup called ChroneChards, but he started as a cartographer for an adventure race and Patagonia. So he has come a long way. A couple of other…
Geospatial Consulting - As A Business And A Career [not-audio_url] [/not-audio_url]

Duration: 46:52
If 80% of all data has a spatial component why do we need to approach mature and emerging markets differently? With everyone racing to democratize location technology why is GIS still a valuable skill? What are consultan…
Reduce and Reverse Tropical Forest Loss With NICFI [not-audio_url] [/not-audio_url]

Duration: 37:45
Tropical forests are large sources of Greenhouse Gas (GHG) emissions, due to deforestation. They could instead be a big part of the climate solution. Through Norway’s International Climate & Forests Initiative (NICFI), u…
Cloud Optimized Point Clouds [not-audio_url] [/not-audio_url]

Duration: 37:52
Cloud Optimized Point Clouds ( COPC) allow you to stream point cloud data! Cloud Optimized Geotiffs made raster data streamable and now its time for Point Clouds to be just as accessible! https://weeklyosm.eu/ weeklyOSM…
Full Stack Cartography [not-audio_url] [/not-audio_url]

Duration: 56:31
We cover a lot of ground in this episode but some of the key takes are: A key difference between visualizing non-spatial data and spatial data is that non-spatial data gives you the freedom to choose the locations of dif…
Mid-Career Change [not-audio_url] [/not-audio_url]

Duration: 59:43
Grow your career — or reimagine it entirely, what do you do if find yourself wanting to make a change halfway through your career? This episode with Thierry Gregorius from https://truehorizoncoaching.com/ is more of a di…
Peer To Peer Mapping and Digital Democracy [not-audio_url] [/not-audio_url]

Duration: 41:48
This is a story about a peer-to-peer mapping technology that is enabling people to "fight maps with maps" https://www.digital-democracy.org/ You can find Mapeo here https://www.digital-democracy.org/mapeo/ Promoting OSM…
Thermal Imagery From Space [not-audio_url] [/not-audio_url]

Duration: 38:51
Applications of thermal imaging from space include monitoring wildfires, urban heat islands, economic activity, and the built environment. But it's not easy ;) Connect with Robin Cole at https://robmarkcole.com/ Check ou…
I Quit My Job [not-audio_url] [/not-audio_url]

Duration: 13:08
After 12 years of working as a GIS specialist / Consultant, I quit and I am ready to move on. Looking back at the last 12 years if I could go back in time and give myself some advice I would tell myself these 8 things. B…
Monitoring Atmospheric Pollution From Space [not-audio_url] [/not-audio_url]

Duration: 38:53
It turns out that monitoring atmospheric pollution from space is really hard! But if you can do it will help you understand air quality, solar energy, ozone Layer and UV radiation, emissions and surfaces fluxes, and clim…