Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
ScienceScience:Earth Sciences
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

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The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
Using Lasers To Talk To Satellites [not-audio_url] [/not-audio_url]

Duration: 44:51
How do we get data from a satellite down to Earth? How do we task a satellite? Today the answer is likely to be via radios and a system of downlink sites or ground stations. As the satellites pass overhead or within “lin…
From Pixels to Patterns: AI in Spatial Analysis [not-audio_url] [/not-audio_url]

Duration: 1:05:50
There is a general understanding that it is becoming increasingly difficult to extract meaning from all the data we are collecting without using AI. But what is AI, and how did we end up in a situation where it is identi…
pygeoapi - A Python Geospatial Server [not-audio_url] [/not-audio_url]

Duration: 37:03
PYGEOAPI is a Python server implementation of the OGC API suite of standards ... which might be really useful if you are thinking about upgrading from the first-generation OGC standards to the second-generation OGC stand…
Big Data In The Browser [not-audio_url] [/not-audio_url]

Duration: 57:17
So why would anyone want to put alot of data into a browser? Well, for a lot of the same reasons that edge computing and distributed computing have become so popular. You get the data a lot closer to the user and you don…
Rasters In A Database? [not-audio_url] [/not-audio_url]

Duration: 34:21
Sounds like a great idea right? In this episode, Paul Ramsey explains why you shouldn't ... unless you want to ... and how you can ... if you have to. You can find Paul's blog here: http://blog.cleverelephant.ca/about So…
Spatial Knowledge Graphs [not-audio_url] [/not-audio_url]

Duration: 32:04
A knowledge graph is a network of relationships between real work entities and in this episode, you will learn how and why knowledge graphs might be a better choice than spatial joins! Further listening! The H3 Indexing…
ChatGPT and Large Language Models [not-audio_url] [/not-audio_url]

Duration: 50:13
I am sure you have heard of ChatGPT by now so the hope of this episode is to give you some more context about what is it built on and how it works. To do that I invited Daniel Whitneck back on the podcast You can connect…
Computer Vision and GeoAI [not-audio_url] [/not-audio_url]

Duration: 37:58
Computer vision is a field of artificial intelligence (AI) that enables computers and systems to derive meaningful information from digital images. You might think that this is exactly what we are doing in earth observat…
Designing for Location Privacy [not-audio_url] [/not-audio_url]

Duration: 42:18
Data is what data does - more about that later on ;) This episode focuses on designing for privacy, how do we create value from location data without sacrificing personal privacy? Well, you might start by adhering to the…
Hyperspectral vs Multispectral [not-audio_url] [/not-audio_url]

Duration: 38:46
When comparing multispectral and hyperspectral data it is not simply a case of “more data more better”! With hyperspectral you have “The curse of Dimensionality” but you also get more flexibility to pick exactly what ban…

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