Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
Building a Community of Geospatial Storytellers [not-audio_url] [/not-audio_url]

Duration: 42:06
Karl returns to the Mapscaping podcast to discuss his latest venture, Tyche Insights - a platform aimed at building a global community of geospatial storytellers working with open data. In this conversation, we explore t…
I have been making AI slop and you should too [not-audio_url] [/not-audio_url]

Duration: 18:56
AI Slop: An Experiment in Discovery Solo Episode Reflection: I'm back behind the mic after about a year-long break. Producing this podcast takes more time than you might imagine, and I was pretty burnt out. The last year…
Scribble: An AI Agent for Web Mapping [not-audio_url] [/not-audio_url]

Duration: 48:39
Jonathan Wagner, CEO of Scribble Maps, is back on the podcast, and this time we're talking about Scribble—an AI agent he's built into his platform. Not a chatbot, an agent. There's a difference, and we get into that. htt…
Mapillary [not-audio_url] [/not-audio_url]

Duration: 48:05
Exploring the Evolution and Impact of Mapillary with Ed from Meta. Topics include Ed's journey with Mapillary, the process of uploading and utilizing street-level imagery, and the integration with OpenStreetMap. Ed talks…
Telematics Data is Reshaping Our Understanding of Road Networks [not-audio_url] [/not-audio_url]

Duration: 58:52
Telematics Data is Reshaping Our Understanding of Road Networks In this episode MIT Professor Hari Balakrishnan explains how Cambridge Mobile Telematics (CMT) is transforming traditional road network analysis by layering…
Hivemapper [not-audio_url] [/not-audio_url]

Duration: 51:29
In this week’s episode, I’m thrilled to welcome back Ariel Seidman, founder of HiveMapper. Ariel was my very first podcast guest back in 2019, and HiveMapper has come a long way since then! We explore how HiveMapper has…
Tracking Elephants [not-audio_url] [/not-audio_url]

Duration: 45:36
Tracking elephants in Southern Africa’s Kavango-Zambezi (KAZA) region, the largest transfrontier conservation area in the world. Lead scientist Robin Naidoo from the World Wildlife Fund-US explains the complex, cross-bor…
Female Voices in Geospatial [not-audio_url] [/not-audio_url]

Duration: 42:54
Today's episode touches on some pretty big topics like Imposter Syndrome, Mentorship, Career Progression, Adaptability and Diversity Today you are going to hear two stories from two very different voices. Two brilliant p…
QField [not-audio_url] [/not-audio_url]

Duration: 49:07
In this episode, Marco Bernasconi, co-founder and CEO of OPENGIS.ch, introduces us to QField, an open-source mobile application designed for field data collection in conjunction with QGIS. Marco shares his journey in dev…
Analyst To Engineer [not-audio_url] [/not-audio_url]

Duration: 41:05
This is the story of Priscilla Cole, and what she did when she discovered that her ambitions were bigger than the tools she was using! Connect with Priscilla here! https://www.linkedin.com/in/priscilla-cole-5892549/ Reco…