Personal Branding in Geospatial

Personal Branding in Geospatial

Author: MapScaping November 22, 2023 Duration: 50:12
It's not about becoming an influencer it's about creating opportunities for yourself   In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere. Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses: Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone. Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts. Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it. Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS. Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience. Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you. This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.   Connect with Helena here https://www.linkedin.com/in/helenamerschdorf/ https://www.tales.co.nz/   Other relevant podcast episodes  Rebranding GIS and Geospatial https://mapscaping.com/podcast/rebranding-gis-geospatial/   Python Maps https://mapscaping.com/podcast/python-maps/   Getting Your Dream Job In Earth Observation https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/  

The MapScaping Podcast delves into the intricate world where geography meets data. This isn't about static paper maps, but the dynamic, digital systems that help us understand our planet. Each conversation focuses on the practical and the visionary within GIS, geospatial technology, remote sensing, and earth observation. You'll hear directly from the cartographers, data scientists, software developers, and analysts who are building the tools and interpreting the information that defines modern digital geography. The discussions explore how satellite imagery is used, how location intelligence solves complex problems, and where the technology is headed next. For professionals, students, or anyone fascinated by how we chart and comprehend our world, this podcast offers a grounded look at a field that is constantly redrawing its own boundaries. Tune in to The MapScaping Podcast for insights that are as much about the people and ideas shaping this space as they are about the technology itself. It's a consistent source for those who think spatially, providing depth and context that goes beyond the software interface. Listen to find out how the hidden structures of geospatial data influence everything from urban planning and environmental conservation to business logistics and everyday apps.
Author: Language: English Episodes: 100

The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Podcast Episodes
Satclip - Encoding Location [not-audio_url] [/not-audio_url]

Duration: 43:40
In this episode, I'm joined by Konstantine Klemmer, a researcher at Microsoft, to dive deep into the fascinating world of GeoAI. Konstantine introduces us to Satclip, a cutting-edge model that encodes geographic location…
Natural Language Geocoding [not-audio_url] [/not-audio_url]

Duration: 45:14
In this episode, I welcome Jason Gilman, a Principal Software Engineer at Element 84, to explore the exciting world of natural language geocoding. Key Topics Discussed: Introduction to Natural Language Geocoding: Jason e…
Semantic Search For Geospatial [not-audio_url] [/not-audio_url]

Duration: 50:39
This podcast episode is all about semantic search and using embeddings to analyse text and social media data. Dominik Weckmüller, a researcher at the Technical University of Dresden, talks about his PhD research, where h…
Why You Should Care About L Band [not-audio_url] [/not-audio_url]

Duration: 51:14
In this episode, we welcome back Lauren Guy, CEO and founder of ASTERRA, a groundbreaking company using L band and synthetic aperture radar (SAR) for commercial purposes. Lauren shares his journey as a geophysicist and d…
GeoParquet For Beginners [not-audio_url] [/not-audio_url]

Duration: 42:00
Cloud-native geospatial, range requests, chucks, COGs and COPCs ... [ insert confusing acronym here ] Sometimes It feels like we need to learn a whole new vocabulary and if you have been doing #geo for a while you might…
Finding Stuff Indoors [not-audio_url] [/not-audio_url]

Duration: 49:37
Mappedin started as a school project and evolved into a leading indoor mapping company, working with malls, airports, hospitals, and Fortune 500 companies. You guessed, today's podcast is all about indoor mapping, why it…
What is humanitarian GIS? [not-audio_url] [/not-audio_url]

Duration: 47:24
Hugo Powell, from immap.org shares his expert insights on how GIS technologies are leveraged to analyze data, visualize scenarios, and facilitate rapid decision-making during emergencies. Here are the key tools mentioned…
AI Autocomplete for QGIS [not-audio_url] [/not-audio_url]

Duration: 42:52
AI Autocomplete for QGIS Brendan Ashworth the CTO and co-founder of https://buntinglabs.com/ focuses on integrating AI with QGIS, and today on the podcast we are talking about Autocomplete for vectorization. Along the wa…
The way you talk about your geospatial skills is costing you money [not-audio_url] [/not-audio_url]

Duration: 52:17
Refactoring the Way you Talk About your geospatial skills: It is Costing you Money Some of the key topics in this episode 1.Our Geospatial Skills and Marketability: There's a realization that while our traditional geospa…